Dear Friend,
In the coming months, we are launching a monumental new website to tell the story of Sikhs and Sikhism in the United States. We'll also be developing and releasing a tested media advertisement with the help of the Obama's media team that will portray Sikhs and convey Sikh values to millions of homes across the United States.
The website will serve as a premiere one-stop, immersive resource for non-Sikhs to learn, understand and connect with Sikh people and values. Skyrocket Digital, an elite digital branding agency, has started working with us and will build the website, which will focus on Sikhism's values and create a web experience to communicate those tenets.
The content of the website will be driven by extensive data and polling from our historic report that found the specific facts, images and stories we need to convey to build a greater understanding and awareness of Sikhism. The site will also utilize images that challenge the misconceptions and stereotypes that surround Sikh with western audiences.
We have had a successful year, but we still need your help as NSC starts the next phase of our thriving campaign so please join our Los Angeles gala onSunday September 13th at 5:30pm. This is your opportunity to join the campaign and help direct our strategy.
Thank you for supporting this effective and well planned strategy to create awareness about Sikhs. Your contribution will ensure that this campaign succeeds and we build a new future for Sikhs in America.
Looking forward to your presence.
Sincerely,
The National Sikh Campaign Team
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